In a world that seems like an insane infant satirist is in charge, burning the rainforests, filling the oceans with micro-plastics, escalating the planet’s temperature and creating ever more extreme weather events, it’s easy to feel a bit overwhelmed and negative about the decade ahead.
Add in the uncertainties of the political brinksmanship of Brexit, empty town centres and the emergence of some virulent attacks which misrepresent some areas of holistic therapy, and there’s a danger we just allow ourselves to be swept along by events.
While there’s no doubt that these massive global drivers will affect our lives and businesses in the years to come, with a bit of foresight, research and preparation, we can take control of our futures to ensure that our businesses thrive. That’s the focus of this issue. Letting your business take flight is about looking at our businesses and our markets so that we can run businesses that work financially and fit with other aspects of our lives.
You’ll find features on futureproofing your business, understanding the way the next generation of customers think, controlling your overheads, designing service packages and understanding business risk.
Nelson’s, the holistic homeopathic pharmacy, certainly understand the need to adapt and look ahead to market changes. Since they opened their first store in 1860, the world has changed out of all recognition. The company predates cars, TV, aeroplanes, world wars, computers and even electricity. They share their vision of what the decade ahead will mean for holistic therapists and how we can make the most of these opportunities.
It might feel intimidating, but change is not always a bad thing. In fact, almost any change offers opportunities for those with sufficient foresight, resilience and adaptability. We’re seeing new holistic businesses spring up all over the country and a proliferation of wellbeing festivals, often driven by mental wellbeing. Another massively positive change is the growing acceptance of an integrated approach to medicine. You’ll find a feature on the NHS Natural Health School in this issue. The school
offers holistic training, with the profits from courses ploughed back into local cancer support services.
Alison and everyone at Holistic Therapist Magazine.