Normally, I find my Editor’s letter easy to write, but I’ve started and abandoned this one about a dozen times. One minute we’re getting back to normal and reopening even though some treatments are different, the next, infection rates are climbing and the country is a patchwork of local
lockdowns and different regulations. Even Christmas is in danger.
Every day, we’re bombarded with new figures, studies and statistics about rising unemployment, the numbers of small firms in the hospitality and leisure sectors on the verge of closure, divisive politics and rising global tensions. It’s difficult to keep track and easy to feel overwhelmed and afraid.
I’m one of those people who’s naturally optimistic, actively enjoys challenges and new situations.
Intellectually, figuring all this out is something I should relish, but it’s so difficult to find a clear path right now. Do we advise you to raise your prices or keep them the same? Share how to attract the next generation of clients, or explore how to reassure more reluctant client groups that it’s safe to
return to practice rooms – assuming that whatever regulations are in place this week in your area permit that. We know that there’s a huge range of opinions and approaches throughout the industry.
The question is this. As an industry, are we going to be able to be there for the people who need us? Don’t think that the health implications of this pandemic are limited to those who have contracted the virus. So many people have put off seeking treatment for other chronic diseases and pain
conditions. Others have gained weight which will have a long term impact on their health. So many people have had their mental wellbeing adversely affected and the rise in anxiety and depression rates is genuinely frightening.
They’ve been telling us that we’re all in the same boat, but some of us are better equipped to come through this than others. Some will thrive, adapting easily, while others will muddle through. It’s all about how we react to the changing situation, so the more knowledge we have, the better.
Whatever happens next, we’re here for you.
Alison and everyone at Holistic Therapist Magazine