I’d really have liked to have been able to write a cheerful opening letter, but it’s only too clear
that getting through the next few months is not going to be easy for any of us. Inflation and
rising prices for essentials like food, housing and heating are already impacting people’s physical
health and mental wellbeing. Everyone is on edge, anxious and many are desperately worried.
Over 2.17 million people used a food bank in the UK last year. Over 13% of households in
England were classified as fuel poor in 2020, the latest figures available. How many will it be
now? We know that single parents and families with children are disproportionally likely to be
affected, as are the elderly and those in housing with is not energy efficient, particularly in the
rental sector. If this is a cold winter then many more than the estimated 63,000 excess winter
deaths that occurred in England and Wales in winter 2020 to 2021 will happen.
Given that many holistic therapy businesses have not yet recovered from the pandemic, the
increasing cost of living will further squeeze both therapists themselves and clients. Even
those who can cope with the rising prices will have less to spend on what may be considered
non-essentials – even when those non-essentials are the very things that improve health and
wellbeing and bring a little joy into their lives.
So, how do you ensure your business thrives in almost impossible circumstances? Holistic
Therapists who do well will be those who focus on customer service, essentially building and
maintaining strong relationships with their clients, so that their treatments are considered
an essential rather than a luxury. That’s why this issue focusses on customer service, from
converting enquiries into new customers, to revamping your website, connecting on social
media and understanding the needs of older clients.
We’re here to help you create the future you deserve
Alison and everyone at Holistic Therapist