Feature
Latest Editors Letter
I am delighted to be writing to you all in my first letter as Editor-in-Chief of Holistic Therapist Magazine.
It is an exciting time to be working in holistic health. The complementary and alternative medicine (CAM) industry continues to grow in popularity as more and more people are turning to holistic therapies for their healthcare. Over 50 per cent of the UK population are now expected to seek CAM services during their lifetime and industry revenue is forecasted to rise at a rate of 3.6% over the next 5 years to reach a staggering £5.9 billion. There is a lot for us to feel optimistic about. The challenge for our industry then is not so much in how we are viewed by our clients but in how well we market and position our businesses, whether we run efficient and efficacious services and how we are seen by our medical peers. Most of us enter healing professions because we want to help other people, not because we are business minded individuals. Building business acumen alongside clinical knowledge will be vital to a therapist’s success. Whilst our industry will need to further invest in methodologically sound efficacy research in the coming years to strengthen the role of holistic therapies within the broader healthcare system.
As the industry is moving in a positive direction, so is the magazine. Last year the magazine had a change of ownership with Julie Mallam bringing positive energy and motivation into the team, and from this Autumn 2024 edition we also have myself as the new Editor. The entire team at Holistic Therapist Magazine would like to give Alison a warm-hearted thank you for her many years as Editor and we wish her the best of luck in her new endeavours. Looking ahead, more exciting changes for the magazine are on the horizon so keep your eye out over this next year as we bring these industry leading changes to life.
Originally training in osteopathy and medical sciences before moving into behavioural sciences and integrative health, I am happy to be joining the team at Holistic Therapist Magazine. Under my guidance as Editor, you will see a strong emphasis on support for you, the therapist, for your business and for our industry; a more developed health section to the magazine; and an evidence-based lens on all our published content.
We all know the importance of holistic therapies in the lives of our clients. We see first-hand the positive impact we can have. Here at Holistic Therapist Magazine, we stand beside you to position our therapies as trusted, reliable and effective approaches to improving health and well-being.
Creating healthier societies by supporting therapists. We care for you, your clients and your business.
Best,
Nicole MSc, GAICD
Editor-in-Chief
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